Identifying how popular Rhubarb has become in Britain in recent years, (the Rhubarb business has grown from being worth £15 million in 2007, to £23 million in 2010) Hargreaves Plants Ltd decided to invest in research to develop new varieties of Rhubarb to meet demand and capitalise on this lucrative product.
Hargreaves Plants Ltd applied to the Eastern Agri-Tech Growth Initiative for a grant of £47,000, to grow new varieties of rhubarb that will improve the marketability of the product in terms of aesthetic appearance, whilst also improving the production and quality of rhubarb varieties to suit both consumer and grower demands.
To develop new varieties of Rhubarb that will not only be more flavoursome and look more appealing to consumers, but also be a better quality plant and be more cost-effective for growers to produce.
Garth Baxter, Managing Director of Hargreaves Plants Ltd, said: “We are absolutely delighted to have been awarded this grant. Hargreaves Plants have been involved in the supply chain of Rhubarb plants for the last few years, but it is evident the industry is crying out for some product development.“There has been no formal research done on rhubarb since 1990’s and rhubarb has gained tremendous popularity since then. This grant application will add benefit to all sectors involved in the ever expanding Rhubarb industry.”