Intellectual Property & Commercialisation of Varieties
The management of Intellectual Property (IP) is an integral part of the business activities at Hargreaves Plants. The business manages a significant portfolio of plant IP on behalf of breeders and breeders’ agents worldwide.
Plant IP management can include trialling and protection of new varieties in different territories, issuing licences to suitable partners, collection of royalties and auditing licensees. Each variety and related licence is considered on an individual basis. Plant protection can include USA Plant patents, Utility patents, European Plant Breeder’s Rights (PBR) or National PBR. IP protection can also include the use of a Trademark.
Choosing the right partners for the commercialisation of varieties is a key consideration for optimising the return for the innovation of a breeder.
Hargreaves Plants represents varieties in the following crops:
For more information about the varieties that we represent please see the Product Range.
For any enquiries about trialling, licensing or representing varieties please contact the following:
Sue Williams, Intellectual Property Manager
Garth Baxter, Managing Director
Andrew Bennett, Sales Executive
Hargreaves Plants are members of CIOPORA.
CIOPORA is the international association of breeders of vegetitavely reproduced ornamental and fruit plant varieties. Top priority of CIOPORA is the constant development and enhancement of systems of Intellectual Property Protection for plant innovation, which include Plant Breeders' Rights, Patents, Plant Patents and Trademarks.